Brands will now need to find ways to weave stories that appeal to the weary consumer who has been stuck at home for months. And buyers will feel empowered to express themselves with products that make them happiest
Illustration:Sameer Pawar
After so much turmoil, grief, loss and anxiety, what is more luxurious than the feeling of joy? Of levity?
(This story appears in the 21 May, 2021 issue of Forbes India. To visit our Archives, click here.)