The book benefits from Auletta’s long experience covering media for The New Yorker
Chances are you use more than one Google product — search, mail, Docs, Maps, YouTube, Buzz — and that you love the company. These services, after all, are undeniably useful, reliable, almost safe and absolutely free. But, if you run a newspaper, a publishing house, an ad agency, a TV channel or a telecom company — or if your favourite book is Brave New World or 1984 — your attitude could be more ambivalent.
(This story appears in the 13 August, 2010 issue of Forbes India. To visit our Archives, click here.)