The upgraded car is young and aggressive
Meet Mercedes’s bread-and-butter car, the E-Class, the brand’s highest selling car in India and across the world. So, it doesn’t come as a surprise that Mercedes gave its ageing model an upgrade so intense (with 2,000 new parts) that some even want to term the car as all-new. But, of course, it isn’t.
What it is, though, is a much nicer and younger looking E-Class. We love the new curvaceous and aggressive looking front bumper, the new alloy wheels, the new headlamps. The bonnet has been re-profiled, with a more in-your-face grille. The tail lamp and the rear bumper are new, as are the chrome lined dual tail pipes. The interiors design hasn’t changed much. And that’s not a bad thing. The E always had a subtle but elegantly executed and fantastically put-together interior.
(This story appears in the 26 July, 2013 issue of Forbes India. To visit our Archives, click here.)