Why should we be bothered about saving tigers?
Here is a small exercise. How many tigers are left in India? If you watch any television at all, the answer should be easy. Thanks to the barrage of WWF-backed advertisements starring cricketers, footballers, actors and super-cops, we all know it’s 1,411.
(This story appears in the 30 April, 2010 issue of Forbes India. To visit our Archives, click here.)