The company’s first mass produced electric car is fun
BMW has entered the sphere of environmentally friendly motoring with its first mass produced electric car, the i3. It is supposed to be a technological masterpiece, and, since it is a BMW, fun to drive as well.
The i3 stands out thanks to its unique looks: The lines are unconventional; it is a bit bulbous, but it isn’t something people can’t fall in love with. It is a hatchback with a tall boy stance and large wheels. These are 19-inch high, but the tyres are skinny (155 mm wide, as wide as an i10’s).
(This story appears in the 24 January, 2014 issue of Forbes India. To visit our Archives, click here.)