A rare insight into how a few determined entrepreneurs created an icon
Even from the outside, the story behind India’s “people’s car” is a fascinating one. This book is a first-person account by R.C. Bhargava of his stint at Maruti, where he was actively involved from the inception of the idea until his retirement as chairman of the board in 1997.
(This story appears in the 10 September, 2010 issue of Forbes India. To visit our Archives, click here.)