Under the booming sales figures of the Swiss watch industry, the makings of a crisis can be seen
The Swiss watch industry is firing on all cylinders, struggling to keep up supply to an insatiable global appetite for its products. Watches across all price segments ranging from a few hundred to tens of thousands of dollars are being lapped up by customers.
But beneath this booming façade lie the seeds of an impending crisis.
Correction: This article has been updated. Zenith does not use ETA movements as stated earlier in our article.