The Baselworld fair in Switzerland is a heady mix of branded watches and jewellery; with a positive outlook and an eye on the growing Chinese market, a look at Day 1 of the 2012 fair
It takes less than ten minutes through quintessentially scenic European streets and over the river Rhine for the Number 2 tram to take you from Basel rail station to the Baselworld fair venue. And as you alight from it your eyes are scanning for a “fair”.
Instead what you find is a city!