Founded by Nithin Kamath, the online discount brokerage company has changed the dynamics of retail stock investment in India. Here's a look at how the blue ocean strategy worked and what it needs to do to face new challengers
In the last one and a half years, the Indian depositories registered a whopping 1.51 crore new investors. Capital markets are now becoming attractive and also accessible to many, thanks to free educational platforms, and new-age trading apps that make financial investments simple and user-friendly while abating fears of trading and investing. Though the young generation of India is not shying away from higher risk for the expected returns, even the play-it-safe investors have started exploring new instruments.
While the Covid-19 lockdown acted as a trigger to find new ways of generating income, one company has especially made the journey to the markets easier for many new investors—Zerodha. Founded by Nithin and Nikhil Kamath, the online discount brokerage company has changed the dynamics of retail stock investment in India. Today, Zerodha leads the market with 18.33 percent of the total active Indian clients.
[This article has been reproduced with permission from SP Jain Institute of Management & Research, Mumbai. Views expressed by authors are personal.]