This aggressive BPO with ICICI lineage is now applying the brakes
In mid 2007, Ananda Mukerji was meeting K.V. Kamath, the ICICI group doyen who had handpicked him as CEO of Firstsource Solutions six years earlier. As he had often done, Mukerji was seeking Kamath’s advice on an important decision to be taken at India’s sixth largest business process outsourcing firm.
Pause and Consolidate
Today, the focus inside the company has shifted from spending money to conserving it. Mukerji has bought back some debt, cut costs and changed the organisation structure to make it more market-focussed.
(This story appears in the 28 August, 2009 issue of Forbes India. To visit our Archives, click here.)