Joy Alukkas is a jewellery retailer with over 100 outlets in India and 60 overseas and a net worth of $4.4 billion. The 712th richest person in the world has been a massive beneficiary of the Indian love affair with gold. But none of it came on a platter
It happened sometime in the early part of the millennium. West Asia was a different place, and Indian expatriates weren’t as prosperous or celebrated as they are today. Somewhere in Kerala, the Alukkas family, a prominent jewellery family from the state's commercial hub of Thrissur had just completed the partition of the family business between the five male heirs. Â
(This story appears in the 03 May, 2024 issue of Forbes India. To visit our Archives, click here.)