Kingfisher and Jet Airways are betting on two different strategies to come out of the deep financial mess they have found themselves in
Since May 8 this year, a curious new bird has been flying on Indian skies. Maverick businessman Naresh Goyal has sprung a surprise by launching a new low-fare flying service, Jet Airways Konnect, by taking away half the number of flights from his flagship brand, Jet Airways. And he has done something normally unthinkable — he has ripped out the business class and replaced it with economy class seats. Then, in a complete break with his business philosophy, he made Jet Konnect a low-cost carrier (LCC), setting prices that compete with the likes of SpiceJet and Indigo.
- Disconnect with J Class, Forbes India, June 2009
Airline-within-airline Is Not The Only Option Left
(This story appears in the 16 December, 2011 issue of Forbes India. To visit our Archives, click here.)