With the FIFA World Cup round the corner, marketers are warming up to the biggest spectacle on earth
It’s an event like no other. Almost the entire planet tunes in from their homes, restaurants, bars, streets and theatres to watch the most awaited spectacle, once in four years. The FIFA World Cup is here and it promises to be bigger than ever before. What does this mean to advertisers and broadcasters? How do they harness the immense potential of a rapidly-growing fan base in a country the size of India?