There is no disputing the growing preference for responsibly sourced gemstones. Yet until relatively recently, there was no reliable way to trace their journeys. Those patrons who sought to purchase pieces that were mindfully mined and marketed, were always left uncertain about the genuineness of claims of responsible sourcing. Another concern with regard to precious stones has been their authenticity. Despite certification and precautions during transfers from one owner to the next, there were cases of fraud. Within this milieu, Gemfields, as a world-leading supplier of responsibly sourced coloured gemstones, has been developing innovative technology to eliminate these concerns. In partnership with the Gübelin Gem Lab, a state-of-the-art gemstone analysis laboratory, Gemfields has facilitated traceability along every stage of the value chain and provides seamless documentation. These technologies go a long way towards allaying the concerns of consumers who would like to be assured about the origins of gemstones they purchase and the sanctity of their journeys. Traceability technology