Indian unicorns have harnessed platforms like Meta to reach their target audience through personalised offerings and have expanded at a scorching pace
In recent years, India has become a hub for a record number of unicorns that have disrupted traditional business models. These outfits valued at over $1 billion face a unique challenge: how to create a differentiated product or a service while ensuring that they are discovered by millions of their prospective customers. This is where partnering with platforms like Meta makes a difference. Meta helps simplify a customer’s path from “discovery to purchase”.