Sunil Aravindakshan, Director - Stores Modernization at Falabella and Virapandy Thulasimani, Retail SME at Thoughtworks talk about store modernization
In conversations centred on retail transformation, the dominant narrative is the growth of e-commerce. This narrative often overshadows the role of brick-and-mortar stores in the overall customer experience. According to McKinsey, senior executives of major North American retailers have confirmed that over the last two years, eCommerce sales grew in locations with physical stores as compared to those without – indicative of brand presence having a significant halo effect on eCommerce sales.