With the start of London Bubble Co., parent Company Gobble Me Good, the waffle industry in India has undergone a massive transformation
In 2017, Saurabh Rathore, a visionary in the F&B space, decided to bring about a ‘waffely’ big change to India. Through London Bubble Co. (parent company – Gobble Me Good a.k.a GMG), he introduced the country to ‘bubble waffles’, more popularly known as egg waffles in other parts of the world. And in order to cater to the largely vegetarian populace of India, he offered them the egg waffle, without the egg. Would this risk pay off? Or was he making a big mistake? Only time would tell, and it has. The millenial Indian, who forms a large part of his target audience, is always in search of new, quirky, and Instagram-friendly foods. Bubble waffles fit the bill perfectly, and today, the business generates a turnover of 24 crores, with 74 units across the country. Triumphing F&B and hospitality