The White Willow has sold over a quarter-of-a-million pillows to customers in India and abroad, increasingly contributing to the sleep health of the population
The White Willow has sold over a quarter-of-a-million pillows to customers in India and abroad, increasingly contributing to the sleep health of the population. What started as a casual online search for comfortable and affordable memory foam pillows in India, led to the creation of a brand offering the largest range of pillows in the country (70+ types of pillows), designed to enhance the way people sleep. Launched in 2015, the bootstrapped startup is now a booming business that aims to bring sustainable and comfortable pillows to everyone. Aptly named The White Willow, the business derives its title from the white colour that is often associated with linen and the willow trees with several medicinal properties such as reducing anxiety, stress and pain. In its 5 years of existence, the White Willow has sold over a quarter-of-a-million pillows to customers in India and abroad, increasingly contributing to the sleep health of the population.