This is a special feature as part of the #SwitchOff campaign, an initiative by vivo India in partnership with Forbes India and CNBC-TV18
It is now impossible to imagine our day-to-day lives without smartphones. Whether it be for business, communication, information, or entertainment, smartphones are becoming an inevitable and integral part of our daily routine. With this growing significance, smartphones have also had an impact on human relationships, especially post-pandemic. Some may not realize this, but smartphones have adversely affected our relationships with every person around us, including our parent-child relationships. Taking this into account, vivo, a global smartphone brand, recently launched the third edition of the #SwitchOff campaign featuring a thought-provoking video that illustrates how parents are losing out on being present for their children. The campaign was developed as a result of the vivo-CyberMedia Research (CMR) study. The study titled ‘Impact of Smartphones on Human Relationships 2021’ underlines that while 84% of people believe that smartphones help them keep in touch with family, stay productive, and enhance their quality of life, there are 74% of parents who admit that their excessive use of smartphones has hurt their relationship with their children.