India is warming up to fair trade. But the concept remains a niche market as companies are hesitant about taking it to the masses
Indian farmers have been selling their fair trade produce to developed markets for years by getting certified by the Fairtrade Labelling Organizations International (FLO). Now the FLO wants to invert that model. It will introduce a fair trade label for the Indian market next year. The Spice Board of India is looking to follow suit with a fair trade label for the domestic spice market.
(This story appears in the 30 July, 2010 issue of Forbes India. To visit our Archives, click here.)