Allowing customers to choose their electricity provider could change power supply rules in India
On February 22, 2010, Mumbai became the country’s first city to allow all its consumers to shift their allegiance from one power supplier to another. In a landmark decision by the Maharashtra Electricity Regulatory Commission (MERC) even the customers of BEST Ltd. (the power distribution company owned and managed by the Municipal Corporation of Greater Mumbai) can now switch over to any power distributor if they do not wish to be serviced by BEST.
(This story appears in the 16 April, 2010 issue of Forbes India. To visit our Archives, click here.)