A slip-up by HUL gives a boost to rivals in the hinterland
No, it’s not a 1990s David Dhawan directed comedy hit film starring Govinda. Godrej No. 1. is a hit though, from the stables of Godrej Consumer Products Ltd. It claimed the number three spot in the toilet soap category for the quarter ended June 2009, eating into market leader Hindustan Unilever’s (HUL) market share.
(This story appears in the 28 August, 2009 issue of Forbes India. To visit our Archives, click here.)