So you have HDTV. How come the picture is still so poor?
How do you convince people to spend their hard-earned money in a recession to buy an upgraded but expensive new product, one which will serve broadly the same function as its predecessor? If you are a TV manufacturer, the answer may be in convincing customers of the age-old bromide, “bigger is better”, one more time. Or as it is more popularly known, “high-definition TV.”
The approach has worked. Research firm iSuppli estimates that the market share of LCD TVs will rise from 4.6 percent in 2008 to 49 percent in 2012. Samsung India says 20 percent of all its LCD TV sales are HDTV.
(This story appears in the 14 August, 2009 issue of Forbes India. To visit our Archives, click here.)