It is difficult for any company to admit that it could have sent faulty products to the market. But doing so when necessary will earn it the consumer's trust
The truth of life is that recalls happen. That’s because no product is perfect when it is introduced in the market. There are always some loose ends and manufacturers attend to them as and when complaints come in from customers. And recalls are true for a whole range of products; from bulky cars to puny little toys.
STEP 5
(This story appears in the 02 April, 2010 issue of Forbes India. To visit our Archives, click here.)