World's Top-Earning Models

Published: Sep 9, 2013 06:22:58 AM IST
Updated: Sep 6, 2013 11:58:12 AM IST
World's Top-Earning Models

Supermodels are still earning less than they were before the recession, and their Victoria’s Secret deals, known for launching their careers, have gotten smaller. In response, the top earners are now globalising. “These girls understand that they can leverage their personalities and beauty into something more,” says Ed Razek, president of Limited Brands, Victoria’s Secret’s parent company. “It’s a smart business model.” And the brands they choose often have nothing to do with fashion: Bündchen earns millions from Sky HDTV and Oral-B, while Kerr has deals with Lipton tea and Bold detergent.

1. GiseLe Bundchen
Age: 33.
Brazilian
$42 mln
Partnerships with Chanel Beauty, Pantene, Grendene (footwear), Banco do Brasil



2. Miranda Kerr
Age: 30. Australian
$7.2 mln
Victoria’s Secret, Clear Hair Care, Mango, Qantas,
David Jones






3. Adriana Lima
Age: 32. Brazilian
$6 mln
Victoria’s Secret, IWC Schaffhausen, Mavi Jeans, Donna Karan, Miu Miu







4. Kate Moss

Age: 39. British
$5.7 mln
Vogue Eyewear, Rimmel, Mango, Versace, Stuart Weitzman, Givenchy








5. Liu Wen
Age: 25. Chinese
$4.3 mln
Estée Lauder, H&M, Tiffany, Diesel, Esprit, Balenciaga



Images: Bundchen: Larry Busacca / Getty Images; Kerr: Mario Anzuoni / Reuters; Lima: Getty Images; Moss: Luke MacGregor / Reuters; Wen: Michael Buckner / Getty Images

(This story appears in the 20 September, 2013 issue of Forbes India. To visit our Archives, click here.)