Geoffrey Moore provides some pointers on how companies can counter the challenges that come with hypergrowth
How can small companies grow into large companies? It’s a simple question to pose but not so easy to answer. Some of the most persuasive answers have been offered by Geoffrey Moore . The Silicon Valley consultant made his reputation with two books that offered the tech industry a strategy and perhaps more importantly, a vocabulary for thinking about their business challenge. His 1990 book Crossing the Chasm analyzed the dynamics of high tech markets and offered advice on how tech marketers can cross “the chasm” that separates early adopters from mainstream customers. Five years later, he followed this up with Inside the Tornado , a sequel that suggested how companies that have “crossed the chasm” can survive the period of highly competitive hypergrowth that often ensues. His latest book is Escape Velocity: Free Your Company’s Future from the Pull of the Past.
Q. If you want to build an innovative company, how important is it to start off in an ecosystem like Silicon Valley? Is there anything you need to do differently if you’re far from that kind of hub?
[This article has been reproduced with permission from CKGSB Knowledge, the online research journal of the Cheung Kong Graduate School of Business (CKGSB), China's leading independent business school. For more articles on China business strategy, please visit CKGSB Knowledge.]