Innovations are assumed to be non-incremental change or a breakthrough from the blue
It’s perhaps easier to define what innovation is—an idea that meets a need at an economical cost—than what it is not. But at a time when technological changes of all hues are easily branded as innovations (or, that other favourite, disruptions), it may not be a bad idea to zero in on what is not an innovation.
(This story appears in the 26 April, 2019 issue of Forbes India. To visit our Archives, click here.)