From the Jaintia Hills district of Meghalaya to Jalandhar in Punjab, from Lucknow in Uttar Pradesh, to Rajkot, Gujarat, these brands have a rustic feel to them but when it comes to performance, they can hold a candle to any Indian or multinational conglomerate
(This story appears in the 07 October, 2022 issue of Forbes India. To visit our Archives, click here.)