If Suresh Narayanan, chairman and managing director of Nestle's Indian operations, is on the Forbes India cover this fortnight, it's precisely because of the shift to rural that this hitherto urban-centric brand is making.
In the early ’90s, when economic liberalisation brought into India a flush of multinational consumer companies—makers of colas and cornflakes, burgers and ketchup—their target market was the much-hyped middle class. Discussions on rural markets mostly revolved around poverty alleviation.
(This story appears in the 09 April, 2021 issue of Forbes India. To visit our Archives, click here.)