Founder and CEO of Wiggles, Anushka Iyer is on a mission to transform the pet healthcare market in India
As pet parents worry about their pooches and kitties contracting Covid-19, 21-year-old Anushka Iyer, the founder and CEO of pet-care brand Wiggles, decided to launch a solution: An instant pet sanitiser. The product, claims Iyer, was already in development before the pandemic. “Many pet parents started reaching out to us in March, saying since they were using regular alcohol santiser on their pets,” Iyer tells Forbes India. Currently, the company’s portfolio includes 24 pet-care products, targeted largely at a first-time pet parent.