Can Amazon become 'the Amazon of India' ?
In any country there are e-commerce firms that want to be the “Amazon” of that country. Ironically it’s also what Amazon wants to be outside the US!
“It’s not a given that a global player will succeed in Indian e-commerce. E-commerce in the West was built on solid, existing logistics; sourcing too was different. Amazon will need time to figure it out,” says Mukesh Bansal, the founder and CEO of Myntra, the biggest online retailer of apparel in India.
(This story appears in the 07 October, 2011 issue of Forbes India. To visit our Archives, click here.)