At the opening of Diesel's first Indian store in Juhu, Mumbai, Rosso talks to Forbes India about weathering the economic slowdown, his love for India and staying young
Renzo Rosso looks every bit the rebel. His greying curls peep out of a baseball cap and tattoos pop out from under his T-shirt as he animatedly talks about the denim brand he started fresh out of college and his fashion philosophy. Rosso is of course in the distressed jeans that he made famous: Diesel. Diesel is now a global fashion giant with a turnover of more than 1.3 billion euros in 2009.
It all seems so complex to tie in fashion styles from across the globe. How do you do it?
(This story appears in the 02 July, 2010 issue of Forbes India. To visit our Archives, click here.)