Enterprise software giants use armies of salespeople to hawk imperfect products and endless updates. The two Australian billionaires behind Atlassian have built smarter tools that sell themselves. Just ask Tesla, Snapchat, NASA and the entire Ivy League
Mike Cannon-Brookes (left) and Scott Farquhar started Atlassian to avoid getting “real jobs” after college. Half of Australia’s computer science grads apply to their company
Image: James Horan for Forbes
(This story appears in the 23 June, 2017 issue of Forbes India. To visit our Archives, click here.)