Starbucks collaborates with Micah Johnson's Aku NFT project
Starbucks joins Micah Johnson's Aku NFT Project, introducing an exclusive collaboration combining digital collectables and charitable contributions
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In an exciting collaboration, Starbucks' web3 loyalty program, Odyssey, has announced a partnership with the Non-Fungible Token (NFT) collection Aku for their upcoming digital collectable Stamp. As part of the collaboration, Starbucks will also donate a generous $100,000 to ‘Blessings in a Backpack’, a nonprofit organisation dedicated to combating childhood food insecurity.
The Aku NFT collection, spearheaded by former Major League Baseball player Micah Johnson, revolves around empowering young children to dream big. Notable personalities such as Trevor Noah, Pusha T, and Tyra Banks have already invested in NFTs from this collection, adding to its popularity and reach.
On July 17, Starbucks will launch the latest Odyssey Journey, "Aku Adventure," inviting Odyssey members to embark on an exciting mission with Aku. The new Stamp featured in the Journey has been specifically "designed by Aku." Odyssey members will have the opportunity to participate in this unique experience until August 13, 2023.
For several months, Starbucks has been progressively introducing limited-edition NFTs exclusively to members of its invitation-only Odyssey loyalty program. These releases have generated tremendous excitement among eager collectors, although some encountered minor technical glitches and longer wait times.
This collaboration between Starbucks and the Aku NFT project is a remarkable example of how traditional brands intersect with the digital realm of blockchain and NFTs. By actively engaging with the thriving NFT community and supporting charitable initiatives, Starbucks continues to evolve its loyalty program, offering unique experiences and opportunities to its dedicated customers.
