In the digital economy, data is the lifeblood of successful marketing strategies. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers
Line, a messaging app popular across Asia, has been largely responsible for popularizing a playful and engaging twist to traditional text communication: Participants can use “stickers,” illustrations that convey emotions and messages, as a means of expressing themselves.
[This article has been reproduced with permission from University Of Virginia's Darden School Of Business. This piece originally appeared on Darden Ideas to Action.]