As mom influencers juggle professional and personal commitments, is the post-pandemic world posing more challenges?
Soon after her marriage, Shilpa Kamdar had to prioritise her family because her mother-in-law, who was diagnosed with cancer, needed her attention. After her demise, exactly a year later, in 2014, when Kamdar gave birth to a girl, she was confined to her home and missed meeting her friends. It was then that she started posting images of her daily life, which included pictures of her daughter. It kept her occupied. People started appreciating her posts and leaving comments. At that point, it did not occur to her that she could make money from it. She thought she could promote some products and get a few things on barter. Gradually she started building a follower base. When her daughter was three, she arranged a professional photo shoot and received an overwhelming response. Her passion soon turned into profession, and as brands started approaching her, she started creating content with the help of a team of freelance scriptwriters, videographers and editors. After nine years, mom influencer Kamdar says content creation is her full-time occupation.
(This story appears in the 03 November, 2023 issue of Forbes India. To visit our Archives, click here.)