So while people watch their weight, they boost muesli sales
Kids and advertisers went ape over cornflakes as an alternative and healthy (really?) breakfast to traditional Indian meals. Cornflakes had a good run but now people are starting to ditch the cereal for something they perceive as better. Muesli is climbing to the top spot in the family breakfast table. It contains more calories, proteins and fiber compared to cornflakes and kids are lapping it up.
(This story appears in the 20 November, 2009 issue of Forbes India. To visit our Archives, click here.)