A drought in gold advertising in the South; but a deluge of umbrella ads
The rains may not have hit the whole of India yet, but God is smiling on his own country. That’s good news for the media: Umbrella makers have upped their advertising spends in Kerala. And gold, which was dictating terms to media buyers (what with peak prices and all), is playing a supporting role. Ad agencies claim there’s been a reduction of over 40 percent in gold ads since the start of June.
(This story appears in the 03 July, 2009 issue of Forbes India. To visit our Archives, click here.)