Couples are gearing up to spend more than they did last year
The Monday blues are playing a dampener with this year’s Valentine’s Day celebrations, but couples, undaunted, are gearing up to spend more than they did last year.
We conducted a dipstick survey and asked urban couples what their V-Day budgets were and found that they had spent an average of Rs 2,500 in 2010 on gifts and celebrations (either a movie or a dinner) whereas this year, the average amount that they plan to spend is about Rs 3,600.(This story appears in the 25 February, 2011 issue of Forbes India. To visit our Archives, click here.)