Prices are up, but that hasn’t killed the appetite for exotic veggies
Austerity, that’s the new buzzword these days. Rahul Gandhi to Shashi Tharoor, you either adopt it or it’s forced on to you. However, retailers across the nation tell us people are not so austere when it comes to filling up their vegetable basket.
(This story appears in the 09 October, 2009 issue of Forbes India. To visit our Archives, click here.)