Artisanal coffee brands are finding takers in India, as millennial enthusiasts experiment with new flavours and home-brewing and more people move away from instant coffee, inspiring coffee entrepreneurs to innovate and reimagine conventional coffee profiles
(Clockwise from top) A coffee bean cherry; Maverick & Farmer partners at a coffee tasting session; the company’s coffee estate in Coorg
Image: Pavan Srinivas/Maverick & Farmer
“Indian consumers who love quality are interested in supporting sustainability and organic products,” says Sherri Johns, a global coffee expert and consultant of more than 40 years. “India is only slightly behind the global market in consuming countries per capita. And the evolution of specialty coffee leads to the development of farmers, roasters, baristas, and consumers.”
Sherri Johns, a global coffee expert and consultant for over 40 years