A new study from the Nielsen Music/MRC Data research institute shows that Covid-19 has not changed people's music listening habit, but it has influenced the discovery part
Americans are less and less likely to consider their friends and family as music influencers, according to a new study. Image: Kaveh Kazemi/Getty Images​
Are we more influenced by the radio or by our friends and family when it comes to our musical tastes? Neither, according to a new study. The vast majority of Americans consult streaming platforms in search of new hits to listen to rather than looking to traditional music influencers.
The covid-19 pandemic hasn't changed anything in this regard: streaming continues to be a major part of the music industry. That's according to a new study from the Nielsen Music/MRC Data research institute, which looked at the music consumption habits of Americans in July. It turns out that more than two-thirds of respondents watch music videos online (62%) or listen to songs and playlists on streaming platforms (61%). In comparison, only 59% turn to radio.