Boulding, dean of Duke's Fuqua School of Business, believes that the public's trust in business now as compared to after the Great Recession indicates how business has led during the pandemic
As dean of Duke’s Fuqua School of Business, Bill Boulding, speaks frequently with the business community. Lately, he’s been fixated on a single message about the opportunity business has right now to improve society.
“Now that we have gotten into this position where business has a moment, where we are trusted, we cannot fail,” Boulding said.
Boulding cites the Edelman Trust Barometer as evidence of a shift in the public’s attitude toward business. The global survey shows business is not only the most trusted institution compared to governments, non-governmental organizations and the media, but also that it is the only institution the public views as both ethical and competent.
[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]