Vermeer says reducing the use of plastic, not recycling, should be the goal
As the former leader of Coca-Cola’s Global Water Initiative, Dan Vermeer knows well the benefit of plastic for a company – for instance, it keeps food sanitary, is easily transported with less weight, and is very flexible.
“It solved all kinds of problems for us, but then as it scales, it becomes its own wicked problem,” Vermeer says.
[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]