Professor Yehua Wei helps companies develop more flexible fulfillment networks
When companies develop strategic plans for the future, they need to account for a high level of uncertainty.
That’s where Yehua Wei’s research comes in. “The general theme of my research is decision under uncertainty,” he says. “These decisions have a long-term impact, involve a lot of uncertainty, and many downstream tactical issues that you need to consider.”
Wei is an associate professor of business administration in the Decision Sciences area at Duke University’s Fuqua School of Business and his research has many e-commerce applications. He recently partnered with one of China’s leading online retail companies to investigate the possibility of adopting a more flexible fulfillment network.
[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]