Professor Gráinne Fitzsimons discovers that a false perception of how people with lower socioeconomic status value goals leads to less opportunity
Professor Gráinne Fitzsimons of Duke University’s Fuqua School of Business says she grew up in a home that struggled financially.
“We were one of those families,” Fitzsimons said. “My parents were never out of food, but money was always a large stress in my family.”
Despite the financial stress, Fitzsimons says that everyone in her family cared about things like their health, jobs, and communities – that is, they had the same aspirations and life goals as friends from wealthier households. As a professor, she wondered if Americans knew that the poor value goals equally, or if they might show a bias about goals against people from lower social classes.
In a new paper titled ‘Tying the Value of Goals to Social Class’ published in the Journal of Personality and Social Psychology, Fitzsimons and her students show that Americans tend to believe that people of lower socioeconomic status (SES) are less motivated in pursuing goals and consequently offer them fewer opportunities. The research was led by Fuqua Ph.D. graduates Sara Wingrove and Rebecca Ponce de Leon, now a professor at Columbia Business School, and Fuqua Ph.D. candidate Jessica Jee Won Paek.
Fitzsimons says the group’s research found that people attribute goal-oriented qualities to wealthier, higher-status, people.
[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]