Prof. Victor Bennett highlights four areas critical to small business growth
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The number of new business applications filed during the COVID-19 pandemic is one of the highest on record, even as the U.S. economy tumbled and unemployment was at its highest level in 2020 since the Great Depression.
The ability of these new businesses to grow has been critical to reversing the trend in unemployment, according to Victor Bennett, an associate professor of strategy at Duke University’s Fuqua School of Business. Bennett suggested that several changes under the Biden administration could be central to assuring that success.
Bennett is tracking four factors he says are critical for small businesses’ success and that might see some effects under the new administration, he said recently in a live discussion on Fuqua’s LinkedIn page.
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[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]