Sixteen years after acquiring Reebok for $4 billion, German sportswear giant Adidas is selling it for a little more than half that to Authentic Brands Group, a voracious acquirer of struggling brands
Jamie Salter, the chief executive of the Authentic Brands Group, a company known for buying the intellectual property of famous brands at discount prices, at his home in Toronto on Aug. 29, 2020. Sixteen years after acquiring Reebok for $4 billion, the German sportswear giant Adidas is selling it for a little more than half that to Authentic Brands Group; Image: Mark Sommerfeld/The New York Times
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