The iPhone maker has gone after dozens of entrepreneurs and small businesses and corporations in recent years for applying to trademark the word 'apple' or logos of the stemmed fruit
When Genevieve St. John started a sex-and-life coaching blog in 2019, she designed a logo for the business of a neon green and pink apple, which was cut open to resemble female genitalia.
Not long after applying to register the logo with the U.S. Patent and Trademark Office that year, St. John received an unpleasant surprise. Her request had been challenged — by Apple.
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