The company has begun a multipronged effort to change its narrative by distancing Mark Zuckerberg from scandals, reducing outsiders' access to internal data, burying a potentially negative report about its content and increasing its own advertising to showcase its brand
Mark Zuckerberg, the Facebook chief executive, testifies on Capitol Hill in Washington, Oct. 23, 2019. Zuckerberg has reportedly signed off on Project Amplify, an initiative that would use Facebook’s News Feed — the site’s most important digital real estate — to show people positive stories about Facebook itself; Image: Eric Thayer/The New York Times
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